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Client Testimonials: A Marketing Must

If client testimonials aren’t an essential ingredient in your marketing mix, it may be time to change your recipe. Reviews weigh heavily on the decision-making processes of buyers and sellers. A series of positive endorsements can be just what you need to earn the...

Creating Content That Appeals to Buyers

What do homebuyers look for in an agent? They want a local expert — someone they can trust to help them overcome obstacles at every step of their journey. One of the best ways to prove yourself a worthy candidate is to provide a consistent stream of valuable content....